Today’s discussion will revolve around the concept of brand awareness. Let’s begin by defining what brand awareness means to most professional businesses. According to an insightful article by TrackMaven “brand awareness is the level of consumer consciousness of a company”. In layman’s terms this is the process of consumers and visitors permanently remembering what your business stands for and having an awareness of all the products and services that are associated with it.
The purpose of this article however is to investigate some of the key ways businesses can help increase their brand awareness.
Let’s start…
Brand awareness tip 1: plaster your brand logo on your front desk
As the reception desk is likely to be the first item clients see as they enter your business it would make sense to reinforce your brand name by adding your logo to it. We’re not just talking having a small sized logo at the front reception counter but an enlarged logo positioned at the face of the front desk instead.
Brand awareness tip 2: hand out merchandise at client meetings that represent your brand
From our experience at meetings, we also think it’s effective to have your brand name printed on a variety of merchandise items such as pens, notepads, mugs, etc at client meetings. Not only will your clients appreciate this kind gesture of your free handouts but it will also remind them of your brand name every time they use these branded objects. This way you will not need to cover all of your meeting room furniture with your logo as you will be engaged in using other creative ways (mentioned above) of boosting your brand name.
Brand awareness tip 3: match your brand colour scheme to various office furniture items
When it comes to office design, one should try their level best to think outside the box. We therefore feel it would also be a good idea to use a specific colour scheme, which symbolises your brand for a variety of your executive office furniture products. This particular colour scheme of yours can be applied to a wide array of office furniture goods ranging from office storage items to even your breakout booths.
For example, if you were the Coca-Cola headquarters you might consider using the red and white colour scheme so they naturally associate these popular colours with this brand. After all, every little helps!
Brand awareness tip 4: make your office screens brand related
Last but not least, another superb innovative way of expanding your brand name is to include your logo on your partition screens if you keep these at your office. Perhaps you can start by displaying your logo on a few and see if you are keen on them before displaying it on all of your available office screens in one hit.
Summary:
As you can see, there are numerous ways you can amplify your brand name and raise the awareness of it. In business, it’s always beneficial to be as creative and innovative as possible if you want to see your business grow and become greatly profitable at a rapid pace.
We hope this article will be a great starting point for you if you’ve been puzzled about how to grow your brand name for a while.
So, after reading the above outlined points, which one of these ideas will you be opting for?