The word ‘agile’ seems to be popping up a lot in the office world these days, and whether we’re talking about the agile workplace or working in an agile manner, it’s a hot topic for sure. Another agile themed area is marketing.
Have you heard of agile marketing?
If not, it’s time to sit up and take notice, because this flexible and collaborative way of marketing your goods and services could be the difference between a boost in your business success, and staying static instead. When you’re sitting around the boardroom chairs coming up with new marketing ideas, agile could be the way forward.
In order to market your products and your services in an agile way, you need to follow the 10 principles which make up the whole.
Check out this infographic for a quick run down of all 10.
Source: www.intelligoconsulting.co.uk/single-post/2018/05/10/Infographic-10-Principles-of-Agile-Marketing
As you can see, agile marketing means responding to changes in the market quickly and adjusting your plan to meet, and exceed, them. This style of marketing is collaborative and it focuses on the customer, both present and future.
Brainstorming marketing ideas is the first step towards a successful agile marketing plan, so make sure you have the right tools for the job. Long office desks are ideal for scribbling ideas in a group, as well as boardroom flip top tables, for a flexible and collaborative feel to your space.
Does your business use agile marketing?