For most commercial businesses, your clients are likely to be one of your most important stakeholders. In most cases, they are likely to invest a large sum of capital in your business so keeping them happy and satisfied is extremely vital if you wish to keep them interested. You have to essentially go above and beyond when it comes to meeting your client’s expectations but this doesn’t necessarily come naturally to everyone.

With this in mind therefore, we thought it would be useful to come up with a few pointers that can assist our readers towards maintaining a healthy relationship with their clients.

Let’s get started….

Checklist idea 1: always make your clients feel welcome at your premises

Let’s start with the basics. Whenever a client visits your office you should always ensure you and your workforce greet them well by adopting a friendly and conversational demeanour at all times. You can also make an effort for your office to look the part for your client by ensuring everything in the workplace ranging from your reception desk to even the reception chairs are in immaculate condition and appear highly presentable for your client.

Perhaps you can go the extra mile by investing in high-end office furniture supplies like luxury office desks and office seating to make your company appear highly prestigious and an absolute delight to work with.

Checklist idea 2: always come across as proactive

Clients are greatly fond of businesses who show initiative and aren’t shy to regularly generate new ideas to them via various means of communication such as email and telephone. This makes the client feel as if they are a priority for your business.

Checklist idea 3: conduct effective face-to-face client meetings

Nothing beats a well-planned meeting when dealing with clients. As it’s rare that you’ll be seeing your clients face-to-face all the time it becomes vital that you conduct effective face-to-face meetings. Successful meetings often have a clear agenda, a punchy PowerPoint presentation conveying the key points the client is looking for, are timely and include all the necessary refreshments around the conference table to keep your clients energised.

It’s safe to say that you’re definitely on the right track if you have the above meeting requirements covered and this will surely lead to a happy client.

Checklist idea 4: compliment, praise and compliment some more!

You have to show some tender, love and care when managing clients (in a professional way of course!). Always congratulate them on their big achievements, send them greeting cards during the main festivals such as Christmas and perhaps even send them surprise product samples from time to time. This way your client will no doubt feel like an important part of your corporation and be super impressed with your attentiveness.

Checklist idea 5: don’t be pushy with add-on services

Sometimes businesses are too hung up on upselling to their existing clients with the intention of obtaining more money from them and not focusing on the allocated work at hand. This is a bad move and is likely to put your clients off from renewing their contract with you again.

Instead, take it easy and just focus on delivering high standard work the client has set for you. The key to success with any client is to appear honest and genuine at all times if you wish to have a lasting relationship with them.

Checklist idea 6: manage your time well and DON’T MISS A DEADLINE

This is probably one of the most crucial factors to get right if you want to stay in your client’s good books. Missing deadlines is highly frowned upon by most clients and if you’re consistently not delivering on time can certainly jeopardise your future with the client. Therefore, make sure that you and your workforce always set realistic deadlines and stick to these as much as possible. If for some reason you think a deadline could be missed then let the client know in advance.

Summary:

To conclude, it’s evident that clients are a major part of most businesses so finding ways to keep them happy and engaged is absolutely fundamental. We hope that some of the advisory points that we have compiled together will give you a clearer idea on how to retain your clients for a long time.

We hope this has been a useful read for you!

All the best!