We live in a social media driven world and everything we post is seen by millions of people. There are so many benefits to social media but one wrong move could be a PR disaster on many levels.
However, understanding how you can make use of social media in a positive way is key. With that in mind, have you ever considered using social media in your recruitment efforts?
You can reach a niche group of people by using social media groups in your recruitment drive, therefore having a targeted approach. But, in order to do that, you need to be very mindful of your social media presence and the reputation you have online.
It’s true that people tend to believe what they read, whether good or bad. If your business has many bad reviews online, perspective new employees are going to see and that perhaps decide that they don’t want to apply for job openings you have.
It’s also important to make sure that you’re active on social media to gain attention and that your website is up to date and easy to use.
It’s very easy to misinterpret something you read online and you should always be mindful of the fact that anything ambiguous on your site or anything related to your business on social media could be taken the wrong way by customers and prospective new employees.
By understanding that however, you can make use of great options to find new talent.
If you’ve never used LinkedIn before, that is a great place to start. Check out this video which gives some great advice on how to source candidates on the platform.
You can also use social media groups to headhunt candidates who look like they would be a great fit. You simply need to find the industry-niche groups that are of the highest quality and post regularly, including your job advert, of course.
Put simply, social media is a great tool to you, but you always need to be aware of the fact that your online presence should be in top shape if you want to use social media in positive ways.