When you design an office, it needs to be many things. It needs to be comfortable for your employees, but it also needs to sum up who you are as a business.
It’s no good throwing in decoration and a general theme that doesn’t fit in with the goods and services that your business offers. By doing this, you’re confusing visitors to your space and you might even be confusing your employees who are spending many hours at their office desks!
Your identity as a business needs to be clear in everything you do. Your goods and services need to be packaged in a way that tells customers who you are and what you do. Your reception area needs to be sleek and designed in a way that tells customers what you’re about. Your office design needs to fit in with that and help people identify with you on a deeper level.
If you create an office which is totally against what you stand for and what you offer, you’re going to tell visitors that you’re not really sure who you are. A toy company probably shouldn’t go down the line of a very serious-looking office décor. Similarly, a life insurance company shouldn’t have bright colours and playful fonts everywhere.
Of course, this doesn’t mean that you can’t throw in playful details here and there or you can’t have a cheerful look in your office regardless of what you offer as a business, but it does mean that you need to be mindful of your office interior design and that it tells people when they walk into your space.
Remember the power of first impressions – they should never be overlooked! By allowing someone to create a poor first impression of who you are, they’re going to decide not to do business with you before you even get a chance to show them what you offer. By ensuring that your office tells people who you are as a business, you’re helping to promote your services without even trying.
From an employee point of view, you could argue that ensuring your office is in line with your business identity helps to keep their mind on what you offer and what you’re about. It’s a small thing, but it brings a huge amount of benefit to your business and ensures high productivity and increased profits over the long-term.
So, does your office tell visitors who you are?