Within the modern office environment there are many different approaches, one of those you might not have heard of – yet!
We are talking about agile marketing.
Now agile marketing is a little different to one of the biggest trends in office systems at the moment, namely an agile working environment, but it does have similar values which link it together. Agile marketing itself is actually the brainchild of agile software development, but when you really examine the three different agile terms, they all have three things at the heart of them:
• Being flexible
• Being adaptive
• Being collaborative
Check out this video for a visual overview of what agile marketing is, and how it might benefit your business.
From the information contained in the video, do you think agile marketing is a route you would like to take? It seems that we’re all going agile crazy when it comes to the workplace, and the office design side of things is proven to be very useful – surely marketing could be too?
Taking about your marketing strategy around the conference table is one thing, but putting it into action is quite another.
Agile marketing means that your strategy will change according to the situation, it will involve a range of people and it will be flexible in approach. If you can combine all of that with the right office setting for your employees to come up with fantastic marketing ideas, e.g. investing in quality office furniture, you might just see a rise in your profits as a result!
Are you ready to take the first step on your agile marketing journey?
Source: www.dknewmedia.com/agile-marketing-journey
What is your take on agile marketing?